APA Edition Citation

Kumar, V. (2013). Profitable customer engagement: Concepts, metrics and strategies.

Chicago Edition Citation

Kumar, V. Profitable Customer Engagement: Concepts, Metrics and Strategies. Sage Publications, 2013.

MLA Edition Citation

Kumar, V. Profitable Customer Engagement: Concepts, Metrics and Strategies. 2013.

Warning: These citations may not always be 100% accurate.