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Integrated advertising, promotion, and marketing communications

Dades bibliogràfiques
Autor principal: Clow, Kenneth E; Baack, Donald
Format: Printed Book
Publicat: Prentice-Hall of India Pvt. Ltd., New Delhi 2012
Edició:4 edition
Matèries:
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082 |a 659 CLO 
100 |a Clow, Kenneth E; Baack, Donald 
245 |a Integrated advertising, promotion, and marketing communications  |c Clow, Kenneth E; Baack, Donald 
250 |a 4 edition 
260 |a Prentice-Hall of India Pvt. Ltd., New Delhi  |c 2012 
300 |a 478 p 
490
500 |a Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies 
590
650 |a Advertising 
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999 |c 147044  |d 147044 
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