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Integrated advertising, promotion, and marketing communications
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| Formato: | Printed Book |
| Publicado em: |
Prentice-Hall of India Pvt. Ltd., New Delhi
2012
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| Edição: | 4 edition |
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| Descrição do item: | Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies |
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| Descrição Física: | 478 p |