APA Edition Citation

Clow, K. E. B. (2012). Integrated advertising, promotion, and marketing communications (4 edition.).

Chicago Edition Citation

Clow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 4 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2012.

MLA Edition Citation

Clow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 4 edition. 2012.

Warning: These citations may not always be 100% accurate.