Lovelock, C. W. (2011). Services marketing: People, technology and strategy (7 edition.).
Styl ChicagoLovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 7 edition. Pearson Education, Delhi, 2011.
Citace podle MLALovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 7 edition. 2011.
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