APA Edition Citation

Peter, P. O. (2005). Consumer behaviour and marketing strategy (7 edition.).

Chicago Edition Citation

Peter, Paul; Olson. Consumer Behaviour and Marketing Strategy. 7 edition. Tata McGraw Hill: New York, 2005.

MLA Edition Citation

Peter, Paul; Olson. Consumer Behaviour and Marketing Strategy. 7 edition. 2005.

Warning: These citations may not always be 100% accurate.