Clow, K. E. B. (2007). Integrated advertising, promotion, and marketing communications (3 edition.).
Chicago Edition CitationClow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 3 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2007.
MLA Edition CitationClow, Kenneth E; Baack. Integrated Advertising, Promotion, and Marketing Communications. 3 edition. 2007.
Warning: These citations may not always be 100% accurate.