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00709nam a2200193 4500 |
| 020 |
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|a R 659 BEL
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| 100 |
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|a Belch, George E ; Belch, Michael A
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| 245 |
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|a Advertising and promotion : an integrated marketing communications perspective
|c Belch, George E ; Belch, Michael A
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| 250 |
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|a 6 edition
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| 260 |
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|a Tata-McGraw-Hill publishing company, New Delhi
|c 2007
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| 300 |
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|a 779 p
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| 490 |
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| 500 |
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|a Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
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| 590 |
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| 650 |
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|a Advertising
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| 942 |
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|c BK
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| 999 |
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|c 146968
|d 146968
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| 952 |
|
|
|0 0
|1 0
|4 0
|6 R_659_000000000000000_BEL
|7 0
|9 160428
|a IMK
|b IMK
|l 0
|o R 659 BEL
|p IMK13330
|r 2019-10-25
|w 2019-10-25
|y BK
|