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Advertising and promotion : an integrated marketing communications perspective

Manylion Llyfryddiaeth
Prif Awdur: Belch, George E ; Belch, Michael A
Fformat: Printed Book
Cyhoeddwyd: Tata-McGraw-Hill publishing company, New Delhi 2007
Rhifyn:6 edition
Pynciau:
Disgrifiad
Disgrifiad o'r Eitem:Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
Disgrifiad Corfforoll:779 p