Belch, G. . E. ;. B. (2007). Advertising and promotion: An integrated marketing communications perspective (6 edition.).
Chicago Edition CitationBelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6 edition. Tata-McGraw-Hill publishing company, New Delhi, 2007.
MLA Edition CitationBelch, George E ; Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6 edition. 2007.
Warning: These citations may not always be 100% accurate.