McDonald, M. (2013). Complete marketer: 60 essential concepts for marketing excellence.
Chicago Edition CitationMcDonald, Malcolm. Complete Marketer: 60 Essential Concepts for Marketing Excellence. Kogan Page Inda Pvt Ltd: New Delhi, 2013.
MLA Edition CitationMcDonald, Malcolm. Complete Marketer: 60 Essential Concepts for Marketing Excellence. 2013.
Warning: These citations may not always be 100% accurate.