APA Edition Citation

Joshi, D. R. S. (2014). Encyclopaedia of marketing management Vol. 1 Principles of advertising: Concepts and theories.

Chicago Edition Citation

Joshi, D R; Singh. Encyclopaedia of Marketing Management Vol. 1 Principles of Advertising: Concepts and Theories. Cyber Tech Publications, New Delhi, 2014.

MLA Edition Citation

Joshi, D R; Singh. Encyclopaedia of Marketing Management Vol. 1 Principles of Advertising: Concepts and Theories. 2014.