APA Edition Citation

Segall, K. (2012). Insanely simple: The obession that drives apple's success : the man who named iMac.

Chicago Edition Citation

Segall, Ken. Insanely Simple: The Obession That Drives Apple's Success : The Man Who Named IMac. Portfolio (Penguin), 2012.

MLA Edition Citation

Segall, Ken. Insanely Simple: The Obession That Drives Apple's Success : The Man Who Named IMac. 2012.

Warning: These citations may not always be 100% accurate.