Raju, M. S. (2010). Consumer Behavior: Concepts, applications and cases (14 edition.).
Chicago Edition CitationRaju, M S. Consumer Behavior: Concepts, Applications and Cases. 14 edition. Vikas Publishing House Pvt. Ltd., New Delhi, 2010.
MLA Edition CitationRaju, M S. Consumer Behavior: Concepts, Applications and Cases. 14 edition. 2010.
Warning: These citations may not always be 100% accurate.