APA Edition Citation

Baran, R. J. (2014). Customer relationship management: The foundations of contemporary marketing strategy.

Chicago Edition Citation

Baran, Roger J;Gaika. Customer Relationship Management: The Foundations of Contemporary Marketing Strategy. Routledge, 2014.

MLA Edition Citation

Baran, Roger J;Gaika. Customer Relationship Management: The Foundations of Contemporary Marketing Strategy. 2014.

Warning: These citations may not always be 100% accurate.