Cita APA

Kumar, S. R. (2009). Consumer behaviour and branding: Concepts , readings and cases.

Chicago Edition Citation

Kumar, S Ramesh. Consumer Behaviour and Branding: Concepts , Readings and Cases. Pearson, 2009.

Cita MLA

Kumar, S Ramesh. Consumer Behaviour and Branding: Concepts , Readings and Cases. 2009.