APA Edition Citation

Gupta, C. B. N. (2013). Marketing management: Text and cases (15 edition.).

Chicago Edition Citation

Gupta, C B: Nair. Marketing Management: Text and Cases. 15 edition. Sultan Chand & Sons: New Delhi, 2013.

MLA Edition Citation

Gupta, C B: Nair. Marketing Management: Text and Cases. 15 edition. 2013.