Gupta, C. B. N. (2013). Marketing management: Text and cases (15 edition.).
Chicago Edition CitationGupta, C B: Nair. Marketing Management: Text and Cases. 15 edition. Sultan Chand & Sons: New Delhi, 2013.
MLA Edition CitationGupta, C B: Nair. Marketing Management: Text and Cases. 15 edition. 2013.
Warning: These citations may not always be 100% accurate.