Zimmerman, A. B. (2013). Business to business marketing management: A global perspective (2 edition.).
Chicago Edition CitationZimmerman, Alan; Blythe. Business to Business Marketing Management: A Global Perspective. 2 edition. Routledge, 2013.
MLA Edition CitationZimmerman, Alan; Blythe. Business to Business Marketing Management: A Global Perspective. 2 edition. 2013.
Warning: These citations may not always be 100% accurate.