APA Edition Citation

Lane, W. R. K. (2008). Kleppner's advertising procedure (16 edition.).

Chicago Edition Citation

Lane, W Ronald; King. Kleppner's Advertising Procedure. 16 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2008.

MLA Edition Citation

Lane, W Ronald; King. Kleppner's Advertising Procedure. 16 edition. 2008.