Ramaswamy, V. S. N. (2013). Marketing management: Planning implementation and control: Global perspective Indian context (5 edition.).
Chicago Edition CitationRamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Global Perspective Indian Context. 5 edition. Macmillan: India, 2013.
Deismireacht MLARamaswamy, V S; Namakumari. Marketing Management: Planning Implementation and Control: Global Perspective Indian Context. 5 edition. 2013.
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