Kumar, S. R. (2010). Marketing indian brands: Marketing concepts and strategies (2 edition.).
Chicago Edition CitationKumar, S Ramesh. Marketing Indian Brands: Marketing Concepts and Strategies. 2 edition. Vikas Publishing House Pvt. Ltd, 2010.
MLA Edition CitationKumar, S Ramesh. Marketing Indian Brands: Marketing Concepts and Strategies. 2 edition. 2010.
Warning: These citations may not always be 100% accurate.