Sasikumar, K. C. (2011). Brand management practices: Issues and trends.
Chicago Edition CitationSasikumar, K; Chandrasekar. Brand Management Practices: Issues and Trends. Himalaya Publishing House, 2011.
MLA Edition CitationSasikumar, K; Chandrasekar. Brand Management Practices: Issues and Trends. 2011.
Warning: These citations may not always be 100% accurate.