Kotler, P. H. (2012). Good works: Marketing and corporate initiatives that build a better world and the bottom line.
Chicago Edition CitationKotler, Philip; Hessekiel. Good Works: Marketing and Corporate Initiatives That Build a Better World and the Bottom Line. Wiley India: New Delhi, 2012.
Cita MLAKotler, Philip; Hessekiel. Good Works: Marketing and Corporate Initiatives That Build a Better World and the Bottom Line. 2012.
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