Kash, R. C. (2010). How companies win: Profiting form demand - driven business models no matter what business you're in.
Chicago Edition CitationKash, Rick; Calhoun. How Companies Win: Profiting Form Demand - Driven Business Models No Matter What Business You're in. Harper Collins Publishers, 2010.
MLA Edition CitationKash, Rick; Calhoun. How Companies Win: Profiting Form Demand - Driven Business Models No Matter What Business You're in. 2010.
Warning: These citations may not always be 100% accurate.