Kash, R. C. (2010). How companies win: Profiting form demand - driven business models no matter what business you're in.
Citação norma ChicagoKash, Rick; Calhoun. How Companies Win: Profiting Form Demand - Driven Business Models No Matter What Business You're in. Harper Collins Publishers, 2010.
Citação norma MLAKash, Rick; Calhoun. How Companies Win: Profiting Form Demand - Driven Business Models No Matter What Business You're in. 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.