APA Edition Citation

Pongiannan, K. e. (2012). Advertising and brand building: Principles and cases studies.

Chicago Edition Citation

Pongiannan, K ed. Advertising and Brand Building: Principles and Cases Studies. New century publications, New Delhi, 2012.

MLA Edition Citation

Pongiannan, K ed. Advertising and Brand Building: Principles and Cases Studies. 2012.

Warning: These citations may not always be 100% accurate.