APA Edition Citation

Govindarajan, M. (2007). Marketing management: Concepts , cases challenges and trends.

Chicago Edition Citation

Govindarajan, M. Marketing Management: Concepts , Cases Challenges and Trends. PHI Learning, 2007.

MLA Edition Citation

Govindarajan, M. Marketing Management: Concepts , Cases Challenges and Trends. 2007.

Warning: These citations may not always be 100% accurate.