Andreasen, A. R. K. (2009). Strategic marketing for nonprofit oraganizations.
Chicago Edition CitationAndreasen, Alan R; Kotler. Strategic Marketing for Nonprofit Oraganizations. PHI Learning, 2009.
MLA Edition CitationAndreasen, Alan R; Kotler. Strategic Marketing for Nonprofit Oraganizations. 2009.
Warning: These citations may not always be 100% accurate.