Soman, D. M. (2011). Managing customer value: One stage at a time.
Chicago Edition CitationSoman, Dilip; Marandi. Managing Customer Value: One Stage at a Time. World Scientific, 2011.
MLA Edition CitationSoman, Dilip; Marandi. Managing Customer Value: One Stage at a Time. 2011.
Warning: These citations may not always be 100% accurate.