Mishra, M. N. (2011). Sales promotion and advertising management (2 edition.).
Chicago Edition CitationMishra, M N. Sales Promotion and Advertising Management. 2 edition. Himalaya Pub House: Mumbai, 2011.
MLA Edition CitationMishra, M N. Sales Promotion and Advertising Management. 2 edition. 2011.
Warning: These citations may not always be 100% accurate.