Lantos, G. P. (2011). Consumer behaviour in action: Real llife applications for marketing managers.
Chicago Edition CitationLantos, Geoffrey P. Consumer Behaviour in Action: Real Llife Applications for Marketing Managers. Yes Dee Publishing, 2011.
MLA Edition CitationLantos, Geoffrey P. Consumer Behaviour in Action: Real Llife Applications for Marketing Managers. 2011.
Warning: These citations may not always be 100% accurate.