Schiffman, L. G. K. (2010). Consumer behavior (10 edition.).
Chicago Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 10 edition. Pearson, 2010.
MLA Edition CitationSchiffman, Leon G; Kanuk. Consumer Behavior. 10 edition. 2010.
Warning: These citations may not always be 100% accurate.