Sheth, J. N. S. (2013). 4 A's of marketing: Creating value for customers, companies and society.
Chicago Edition CitationSheth, Jagdish N; Sisodia. 4 A's of Marketing: Creating Value for Customers, Companies and Society. Routledge, 2013.
MLA Edition CitationSheth, Jagdish N; Sisodia. 4 A's of Marketing: Creating Value for Customers, Companies and Society. 2013.
Warning: These citations may not always be 100% accurate.