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| LEADER |
01721nam a22002897a 4500 |
| 082 |
|
|
|a 658.8
|b WIN.L
|
| 100 |
|
|
|a Wind, Yoram Jerry
|
| 245 |
|
|
|a Legends in marketing.8V
|
| 260 |
|
|
|b Sage
|c 2014
|
| 500 |
|
|
|a V.1: Organizational buying behaviour
|
| 500 |
|
|
|a V.2: Consumer behaviour
|
| 500 |
|
|
|a V.3: Product and new product management
|
| 500 |
|
|
|a V.4: Marketing strategy
|
| 500 |
|
|
|a V.5: Market segmentation
|
| 500 |
|
|
|a V.6: Global marketing
|
| 500 |
|
|
|a V.7: Marketing research
|
| 500 |
|
|
|a V.8: Future of marketing
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 14518
|d 14518
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| 952 |
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| 952 |
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| 952 |
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