Kapferer, J. B. (2012). Luxury strategy break the rules of marketing to build luxury brands.
Chicago Edition CitationKapferer, Jean-noel; Bastian. Luxury Strategy Break the Rules of Marketing to Build Luxury Brands. Kogan Page Inda Pvt Ltd: New Delhi, 2012.
MLA Edition CitationKapferer, Jean-noel; Bastian. Luxury Strategy Break the Rules of Marketing to Build Luxury Brands. 2012.
Warning: These citations may not always be 100% accurate.