FCB - ULKA brand building advertising concepts and cases

Antzeko izenburuak

• FCB-Ulka brand building advertising
  nork: Parameswaran, M G
  Argitaratua: (2001)
• Building Brand Value:Five Steps to Building Powerful Brands
  nork: Parameswaran, M.G
  Argitaratua: (2006)
• Building brand value: Five steps to buiding powerful brands
  nork: Parameswaran, M G
  Argitaratua: (2006)
• What's in a name?: Advertising and the concept of brands
  nork: Jones, John Philip; Slater, Jan S
  Argitaratua: (2003)
• What is in a name?: advertising and the concept of brands /
  nork: Jones, John Philip .
  Argitaratua: (2000)