Lee, K. C. (2012). Global marketing management: Changes, new challenges and strategies (3 edition.).
Chicago Edition CitationLee, Kiefer; Carter. Global Marketing Management: Changes, New Challenges and Strategies. 3 edition. Oxford University Press, 2012.
MLA Edition CitationLee, Kiefer; Carter. Global Marketing Management: Changes, New Challenges and Strategies. 3 edition. 2012.
Warning: These citations may not always be 100% accurate.