APA Edition Citation

Mittal, A. (2009). Advertising and sales promotion: Integrated markeing communication : text and cases.

Chicago Edition Citation

Mittal, Arun. Advertising and Sales Promotion: Integrated Markeing Communication : Text and Cases. Wisdom Publications, 2009.

MLA Edition Citation

Mittal, Arun. Advertising and Sales Promotion: Integrated Markeing Communication : Text and Cases. 2009.

Warning: These citations may not always be 100% accurate.