Managing marketing strategies for sustainable competitive advantage

相似書籍

• Gaining and sustaining competitive advantage
  由: Barney, Jay B
  出版: (2009)
• Srategic managment and competitive advantage
  由: Barney,B; Hesterly,S
  出版: (2010)
• Competitive advantage : creating and sustaining superior performance
  由: Porter, Michael E
  出版: (1985)
• Management strategy: Achieving sustained competitive advantage /
  由: Marcus,, Alfred A.
  出版: (2006)
• Strategic supply management : creating the next source of competitive advantage
  由: Trent, Robert J
  出版: (2007)