Managing marketing strategies for sustainable competitive advantage

Eitemau Tebyg

• Gaining and sustaining competitive advantage
  gan: Barney, Jay B
  Cyhoeddwyd: (2009)
• Srategic managment and competitive advantage
  gan: Barney,B; Hesterly,S
  Cyhoeddwyd: (2010)
• Competitive advantage : creating and sustaining superior performance
  gan: Porter, Michael E
  Cyhoeddwyd: (1985)
• Management strategy: Achieving sustained competitive advantage /
  gan: Marcus,, Alfred A.
  Cyhoeddwyd: (2006)
• Strategic supply management : creating the next source of competitive advantage
  gan: Trent, Robert J
  Cyhoeddwyd: (2007)