Srinivasan, R. (2009). Services marketing: The Indian context (3 edition.).
Chicago Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 3 edition. PHI learning Private Ltd, 2009.
MLA Edition CitationSrinivasan, R. Services Marketing: The Indian Context. 3 edition. 2009.
Warning: These citations may not always be 100% accurate.