Pillai, R. S. N. B. K. (2010). Marketing management.
Chicago Edition CitationPillai, R S N; Bagavathi; Kala. Marketing Management. S Chand & Co., New Delhi, 2010.
MLA Edition CitationPillai, R S N; Bagavathi; Kala. Marketing Management. 2010.
Warning: These citations may not always be 100% accurate.