Pillai, R. S. N. B. (2012). Modern marketing: Principles and practices (4 edition.).
Chicago Edition CitationPillai, R S N; Bagavathi. Modern Marketing: Principles and Practices. 4 edition. S Chand & Co., New Delhi, 2012.
Deismireacht MLAPillai, R S N; Bagavathi. Modern Marketing: Principles and Practices. 4 edition. 2012.
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