Cita APA

Pillai, R. S. N. B. (2012). Modern marketing: Principles and practices (4 edition.).

Chicago Edition Citation

Pillai, R S N; Bagavathi. Modern Marketing: Principles and Practices. 4 edition. S Chand & Co., New Delhi, 2012.

Cita MLA

Pillai, R S N; Bagavathi. Modern Marketing: Principles and Practices. 4 edition. 2012.