APA Zitierstil

Keegan, W. J. (2011). Global marketing management (7 edition.).

Chicago Zitierstil

Keegan, Warren J. Global Marketing Management. 7 edition. Prentice-Hall of India Pvt. Ltd., New Delhi, 2011.

MLA Zitierstil

Keegan, Warren J. Global Marketing Management. 7 edition. 2011.