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Services Marketing: Integrating customer focus accross the firm
| 主要作者: | Zeithaml, Valarie A; Bitner, Mary Jo |
|---|---|
| 格式: | Printed Book |
| 出版: |
Tata Mc Graw Hill: New Delhi
2011
|
| 版: | 5 edition |
| 主題: |
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