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Services Marketing: Integrating customer focus accross the firm

Dettagli Bibliografici
Autore principale: Zeithaml, Valarie A; Bitner, Mary Jo
Natura: Printed Book
Pubblicazione: Tata Mc Graw Hill: New Delhi 2011
Edizione:5 edition
Soggetti:
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020 |a 70530424  |c 525 
082 |a S 658.8S ZEI 
100 |a Zeithaml, Valarie A; Bitner, Mary Jo 
245 |a Services Marketing: Integrating customer focus accross the firm  |c Zeithaml, Valarie A; Bitner, Mary Jo 
250 |a 5 edition 
260 |a Tata Mc Graw Hill: New Delhi  |c 2011 
300 |a 763 p 
490
500 |a SC DEVELOPMENT FUND 2012-2013 
590 |a Dreamtech  |b D 
650 |a Services marketing 
942 |c BK 
999 |c 144742  |d 144742 
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