APA Edition Citation

Lovelock, C. W. (2012). Services marketing: People, technology and strategy (7 edition.).

Chicago Edition Citation

Lovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 7 edition. Pearson Education, Delhi, 2012.

MLA Edition Citation

Lovelock, Christopher; Wirtz. Services Marketing: People, Technology and Strategy. 7 edition. 2012.

Warning: These citations may not always be 100% accurate.