Cateora, P. R. G. (2011). International marketing (13 edition.).
Chicago Edition CitationCateora, Philip R; Graham. International Marketing. 13 edition. Tata Mc Graw Hill: New Delhi, 2011.
MLA Edition CitationCateora, Philip R; Graham. International Marketing. 13 edition. 2011.
Warning: These citations may not always be 100% accurate.