Verma, H. V. (2012). Services marketing: Text and cases (2 edition.).
Chicago Edition CitationVerma, Harsh V. Services Marketing: Text and Cases. 2 edition. Pearson Education, 2012.
MLA Edition CitationVerma, Harsh V. Services Marketing: Text and Cases. 2 edition. 2012.
Warning: These citations may not always be 100% accurate.