Kotler, P. A. (2011). Principles of Marketing: A South Asian perspective (13 edition.).
Chicago Edition CitationKotler, Philip; Armstrong. Principles of Marketing: A South Asian Perspective. 13 edition. Prentice Hall, 2011.
MLA Edition CitationKotler, Philip; Armstrong. Principles of Marketing: A South Asian Perspective. 13 edition. 2011.
Warning: These citations may not always be 100% accurate.